Nik Scalzo
Digital Marketing Portfolio
Who Am I?
Allow me to introduce myself. I am Nik Scalzo, a senior enrolled in the Marketing program at Samford University. My roots trace back to Fort Lauderdale, Florida, although I spent my upbringing in Parkland, Florida. My educational path began at the University of Kentucky, where I dedicated three years of my life to both academia and collegiate football. Today, I proudly serve as the quarterback for Samford University's football team. I have a great understanding in the social media world. I have worked with over 15 brands, helping advertise their media.
Portfolio:
Skills:
- Social Media Advertising
- Social Media Marketing
- Content Development and Creation
- Organic and Inorganic Ads
- Great Understanding of all social media platforms
Companies I‘ve worked with:
- Clarks
- Kroger
- Crocs
- Bio Steel
- FocoUSA
- Celebrity Goat Cheese
- HeyDude
- Jimmy Dean
- Tosi
- Snow
- PSD
Past Campagin Ex.
While at Samford University, I helped create a campaign for the Presbyterian Home For Children. I helped create a strategy to bring more engagment to the non-profit.
- Our Goal was to increase Instragram engament.
- Our target market was faith-based individuals within a two hour radius. Usually married couples or adults over the age of 50.
- Our social media goals were to increase follower count on Facebook by 400 and by 200 on Instagram
- Instagram followers pre posting - 67
- Facebook followers pre posting - 2.1k
Cont.
Campaign Idea
Our idea for a campaign was “Home for Hope” and with this, we would emphasize stories of transformation, resilience, and hope. We would greatly focus on the impact the organization had on the children, and fill the campaign with videos of storytelling from the children.
brand Partnership Idea
My idea for our brand partnership was to partner with the top influences on Instagram whose niche is adoption. We would contact them and see if they are willing to spread the word about our non profit
podcast Idea
For my podcast idea, we would have recent individuals who have went through the homes program. We would ask them questions and they would give answers. They can share their stories with the world.
Podcast questions
- Can you share a bit about your background and how you came to be a part of the program at the Presbyterian Home for Children?
- What were some of the most impactful experiences or lessons you gained during your time in the program?
- How did the support and resources provided by the Presbyterian Home for Children contribute to your personal growth and development?
- Are there specific memories or moments from your time in the program that stand out to you?
- Can you discuss any challenges you faced and how you were able to overcome them with the help of the program?
- How has your experience at the Presbyterian Home for Children influenced the person you are today?
- Are there any mentors or individuals from the program who played a significant role in your life? If so, how did they impact you?
- In what ways do you feel the program prepared you for life beyond your time at the Presbyterian Home for Children?
- Can you share any advice or words of encouragement for current participants in the program or others who may be facing similar circumstances?
- Is there anything else you'd like to add or share about your journey and the impact of the Presbyterian Home for Children on your life?
Certifications:
- Hootsuite Academy: Social Media Marketing Certification
- Hubspot Academy: Social Media Strategy Certification
Connect:
Drop me a line or two if you want to work together!
954-802-4767
nscalzo@samford.edu
https://linktr.ee/nscalzo
